Thursday, June 5, 2014
Etymologically, to brand has its roots in fire, flame, burning; the brand colors for my company are red, orange, and yellow, aesthetically rather bold and bombastic, but ideal for connoting the visual of a spark. A creative spark, that moment of synaptic power when insight and innovation align, a catalytic spark, that instigates forward motion. A spark that grows into fire, fueling. Unknowingly, in wearing these dark pink, orange, and yellow sandals to the office the other day, I was mirroring our company branding. The orange and yellow painted walls of the office, brazen and almost nauseating, seem to have seeped into my subconscious. Generally, brighter primary colors, particularly shades of yellow, do not entice me; after a generally dreary and dark winter, with lots of black palettes, yellow and orange accents are an ideal introduction to the hot, hot heat.