Wednesday, June 18, 2014

Birkenstock Bounty

Some of the most beautiful and most hilariously frustrating aspects of fashion and particular, au courant style trends is the revivalism, the cyclic come-back, the oscillation conversion from aesthetically displeasing and laughable to obviously inherently cool and chic. With technology and media platforms that allow for and encourage instantaneous reporting, that dispel that lag time between designer conception, runway presentation, and mass commercial replication and consumption, the sort of omnipresence of particular trends is all the more palpable. The past few seasons, the paragon of both omnipotence in the digital style editorial world and the eek-to-sleek metamorphosis has been the white Birkenstock sandal. They are everywhere, flaunted by fawning fashionistas on nearly every blog, on a meticulous and calculated clockwork schedule. The mighty and oft-capricious pendulum has swung; once a snickering style, now, one apparently to envy for and lust after. Naturally, as with so many trends these days, or at least so it seems, for the Birkenstock moment, we can thank the boldness and the cavalier attitude of the Olsen twins, about four years ago.

While I appreciate that there are not set, firm standards of attractiveness, of what can or should be in, and that any style or form or brand, even those previously laughed and scoffed at, can emerge from the flames as a brilliant sartorial-phoenix, what I find aggravating is the promotional portion. That style-makers across media seem to band together in this flagrantly contrived and predictable manner to peddle trends, while rational from a business-perspective, always incites a heavy sigh. Where is the creativity, the individuality? At the least, I would propose those in power at least stagger the slew of blind endorsements for the brand or the look. Rather than a behemoth barrage of bravado for the once mocked Birkenstock, the brand bragging could be interspersed with another all too common topic in the blog realm, the deliciousness of the not-so-novel avocado toast.

Certainly I am cranky and cynical, especially at the moment as my head pounds from the maddening pressure of florescent lights flickering in my office, but I think I am justified in ranting and in wanting a little variety, a little creativity in a purported creative field. 

(image taken from Birkenstock)

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